The credit crunch which has strangled the UK property market, made heating your home optional and made filling up your vehicle with gas a cause for concern has only strengthened the lingerie business in the UK. Sales of lingerie and luxury underwear has grown by 37% during May 2008 with a staggering £145 million each day online over all shopping sectors.
The thinking that has switched from old fashioned retail to online stores (sometimes the same brands it should be said) has seen less and less people needing retail therapy with the inflated prices (plus travel costs and food and drink) that go along with venturing into town. Online shopping is now seen as reliable, easy and quick whereas many people were reluctant to give credit card details over before. Online stores are able to pass on their lower overheads and buying power to customers with prices that can’t be matched on the high street.
High street stores will need to adapt or perish, all your favourite stores have an internet store will lower prices than their High Street counterparts. See Marks & Spencers, Next and Ann Summers.
A large part of the success of lingerie is both the rise of luxury mens underwear and the advances in manufacture which allow natural fibres to be used without the usual prohibitive cost involved.
UK Lingerie Shops has 50 of the best stores in the UK from luxury to mens and everyday underwear with details on each one such as postage costs, ranges, promos etc!