Luxury lingerie has beaten the credit crunch with rising sales and spiraling profits. The lingerie industry was up to £2.48 Billion during 2006 bucking the trend for cheaper clothing on the high street with more and more women buying exclusive lingerie brands such as Agent Provocateur, La Perla and Ultimo. No more shapeless, mono colour undies!!!
Self indulgent lingerie, once only worn by models and continental sirens is now common place in most high street stores to a much higher standard than previously. The Wonderbra billboard ad of the 1990s was ground breaking in bringing lingerie into the mainstream with its cheaky slogan and eye catching image.
With most ladies choosing a classic style and luxurious (but not necessarliy expensive) lingerie this trend is set to continue!