Spice Girl Mel B has thrown off her old image to be selected as the new face (and bust) of Lingerie giant Ultimo. Mel replaces Girls Aloud singer Sarah Harding. Other beauties who promote Ultimo include ex Hollyoaks star Gemma Atkinson and Dancing On Ice star Susanne Shaw.
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Ultimo are owned by Scottish business woman Michelle Moane and she commented “Mel B is the biggest star Ultimo has ever signed and I am so excited that this will take the brand onto another level”.