London designers Playtex are to launch a UK wide advertising campaign in October for their Playtex MySize bras which carry half sizes allowing all women to buy the correct bras.
Playtex MySize has been available in the US for some time and has been an instant success with females of all ages and sizes. 50% of Playtex US sales are now half sizes. There will be no major difference in pricing from full sizes.
A proper fitting is suggested at least once a year to ensure your bra is correct rather than nearly fitting
The Playtex MySize range will be in stores in October 2007.